SEO Content Strategy Development
Strategic content planning that aligns with your business goals. Every piece serves a purpose—attracting traffic, engaging audiences, and driving conversions.
What is Content Strategy?
Content strategy is the planning, creation, and management of content to achieve specific business objectives. It ensures every piece serves a purpose in your marketing funnel.
Plan
Research and strategy
Create
Quality content production
Publish
Strategic distribution
Measure
Analysis and optimization
Content Strategy Process
A comprehensive approach to developing content that drives results
Audience Research
We start by deeply understanding your target audience. Who are they? What problems do they face? What questions do they ask? This research forms the foundation of your entire content strategy.
- Buyer persona development
- Customer journey mapping
- Pain point identification
- Search behavior analysis
Content Audit
We evaluate your existing content to identify what's working, what needs improvement, and what gaps exist. This prevents duplication and ensures we build on your strengths.
- Performance analysis
- Content gap identification
- Optimization opportunities
- Consolidation recommendations
Topic Research
Using keyword research and competitive analysis, we identify high-value topics your audience is searching for. We prioritize based on search volume, competition, and business relevance.
- Keyword-driven topic discovery
- Competitor content analysis
- Topic cluster planning
- Pillar page strategy
Content Mapping
We map content types to each stage of your customer journey. Awareness content attracts new visitors, consideration content educates prospects, and conversion content drives action.
- Funnel-aligned content
- Content format selection
- Call-to-action planning
- Lead magnet strategy
Editorial Calendar
We create a sustainable publishing schedule that your team can execute consistently. Quality and consistency matter more than volume—we help you find the right balance.
- 12-month content roadmap
- Publication frequency
- Seasonal planning
- Resource allocation
Performance Tracking
We establish measurement frameworks to track how your content performs. Regular analysis allows us to optimize the strategy based on real data, not assumptions.
- KPI definition
- Traffic and ranking tracking
- Engagement metrics
- Conversion attribution
What's Included
Audience Personas
Detailed buyer personas that guide content creation and ensure you're speaking to the right people.
Content Audit Report
Complete analysis of existing content with actionable recommendations for optimization.
Topic Clusters
Organized topic clusters with pillar and supporting content mapped for topical authority.
12-Month Calendar
A sustainable editorial calendar with publication schedule and seasonal planning.
Content Brief Templates
Standardized templates for commissioning content that meets your quality standards.
Measurement Framework
KPIs and reporting structure to track content performance and business impact.
Frequently Asked Questions
Do you write the content too?
Content strategy and writing are separate services. We can provide both, or deliver the strategy for your team to execute with our guidance.
Should content be in Croatian or English?
It depends on your target audience. We help you develop strategies for both languages if needed, each optimized for its specific market.
How often should we publish new content?
Quality trumps quantity. We typically recommend a sustainable schedule of 2-4 pieces monthly that maintains high standards rather than daily low-quality posts.
How do you measure content success?
We track traffic, rankings, engagement, leads, and conversions—tying content performance directly to business outcomes and ROI.
Request Your Content Audit
Discover your content opportunities and how we can help
Ready to Create Strategic Content?
Build a content strategy that drives real results for your business.
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